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Category: PPC Platforms

Discover strategies tailored for various PPC platforms to maximize your advertising impact. From combating click fraud to mastering seasonal campaigns and understanding multichannel strategies, this section equips you with insights to enhance performance on platforms like Google Ads, Facebook, and more.

PPC & SEO Working Together: How to Create a Winning Strategy

PPC & SEO Working Together: How to Create a Winning Strategy

Discover how to effectively integrate PPC with organic search strategies to boost visibility, enhance targeting, and improve ROI.

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Understanding Ad Fatigue and How to Combat It 

Understanding Ad Fatigue and How to Combat It

You’ve crafted the perfect ad, launched it with confidence, and watched as the clicks poured in. But now, just a…

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How to Perform a Competitor PPC Analysis

PAG_2024.08.19_Blog_How to Perform a Competitor PPC Analysis

Imagine knowing exactly how your competitors are spending their ad dollars—and using that information to outperform them. That’s what a…

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CPC vs. CPM: What’s the Difference & Which Should I Use?

CPC vs. CPM: What’s the Difference & Which Should I Use?

Did you know that global digital advertising spend is around $550 billion annually, per Statista? Experts say it will exceed…

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How to Use PPC Data to Inform Business Decisions

How to Use PPC Data to Inform Business Decisions

Every click your customers make tells a story. Pay-per-click (PPC) data insights hold the key to these stories. From understanding…

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PPC for Brand Awareness: Your Guide to Market Domination

PPC for Brand Awareness: Your Guide to Market Domination

Imagine your brand being the first thing potential customers see when they search online, consistently appearing in front of the…

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How to Strengthen Your Campaigns with PPC Geotargeting

How to Strengthen Your Campaigns with PPC Geotargeting

Imagine three distinct scenarios. First, there’s Sarah, the owner of an equipment company in Dallas. She wants to attract local…

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How to Measure and Improve PPC ROI Like a Pro

How to Measure and Improve PPC ROI Like a Pro

From beginner steps like setting up Google Analytics and calculating your ROI to advanced techniques to improve it, learn how the pros maximize PPC ROI here.

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Seasonal PPC Campaigns: Tips for Maximizing ROI All Year

Seasonal PPC Campaigns: Tips for Maximizing ROI All Year

Timing is everything when it comes to PPC seasonality. Learn how to adjust your seasonal PPC campaigns and thrive year-round with this guide.

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15 Proven Tips to Amplify Your Back-to-School PPC Campaigns  

Children walking to school with backpacks.

Enhance your back-to-school PPC campaigns with insights on market trends, ad copy, platform tactics, and more covered in this detailed guide.

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    Healthcare
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    Transportation
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    Retail and Manufacturing
    Business Process Outsourcing
     
    Business Process Outsourcing
    Travel, Tourism and Hospitality
     
    Travel, Tourism and Hospitality
    Telecom, Technology and Engineering
     
    Telecom, Technology and Engineering
    Business and  Professional Services
     
    Business and Professional Services
    Construction and Real Estate
     
    Construction and Real Estate
    Mergers and Acquisitions
     
    Mergers and Acquisitions
    Food Services
     
    Food Services
    Energy and Power
     
    Energy and Power
  • PPC Insights, News, and Updates

    • PPC Agency vs. Consultant: Which is Right for Me?
      PPC Agency vs. Consultant: Which is Right for Me?
      Learn the key differences between PPC agencies and consultants to decide which one aligns best with your business goals, structure, and marketing needs.

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    • PPC Account Structure: Best Practices and Basic Setup Guide
      PPC Account Structure: Best Practices and Basic Setup Guide
      Learn how to structure your PPC account for better control, lower costs, and stronger results with this clear setup guide and best practices.

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    • What to Expect in Your First 30 Days with a New PPC Agency
      What to Expect in Your First 30 Days with a New PPC Agency
      Get insights into what to expect during the first 30 days with a new PPC agency, from campaign set-up to early performance tracking and reporting.

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    • The Definitive Guide to PPC for Luxury Brands
      The Definitive Guide to PPC for Luxury Brands
      Explore PPC for luxury brands—how to stay visible, target affluent audiences, and run campaigns that align with your premium positioning.

      Read more

    • What to Look for When Evaluating PPC Proposals
      What to Look for When Evaluating PPC Proposals
      Learn how to evaluate PPC proposals, spot red flags, compare pricing, and choose an agency that delivers real value for your business.

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  • Specialties

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