Pay-per-click (PPC) can increase brand awareness, boost website traffic, increase leads and sales, and increase customer conversions. However, running a campaign on your own can be challenging and time-consuming. Free yourself to focus on your business and ensure you get the highest ROI on your ad spend by partnering with a top pay-per-click firm in Canada.

Connect with Top PPC Agencies in Canada 

Each PPC agency offers slightly different services and works with different businesses. If you’d like to be matched with an agency with relevant knowledge and strong experience within your industry and can help achieve your specific business objectives, start by requesting a complimentary consultation.

How to Choose the Best Canadian PPC Agency for Your Needs

As you connect with different PPC agencies in Canada, you can ensure the one you choose is a good fit for your needs with this checklist.

  • Overall Experience: Work with an established PPC agency that understands best practices and how the landscape has changed.
  • Industry Expertise: Ensure the company has experience within your industry. That way, they’ll understand your goals and be able to create an overall strategy that helps you meet them.
  • Audience Expertise: B2B and B2C audiences behave in different ways. Your PPC agency should be familiar with the audiences you want to reach so they can create campaigns that speak to them.
  • Reputation: Some companies offer PPC services, but it’s not what they do best, while others simply don’t have the experience and expertise to deliver results. Explore the reputation of any potential partner before you commit.
  • Ongoing Optimization: A good partner will stay with you and continuously update your campaigns based on the latest data to improve results over time.

Get a Free Consultation

PPC Agency Guide can assist you in choosing the right agency in Canada to meet your goals and increase your revenues and ROI. Take your business and online advertising campaigns to the next level by requesting a free consultation.

What to Look for in Your Canadian PPC Agency

Frequently Asked Questions

A percentage of spend is possibly the most effective way to charge for PPC management. Typically, agencies charge ten to 25 percent of ad expenditure (sometimes as high as 30 percent). This is reasonable for both you and the agency. The greater the account, the more conversions you will presumably receive.

A good PPC agency will be able to analyze all of the data and make sound conclusions about how to improve your current campaigns and future planning. The following key performance indicators (KPIs) should be shared and explained during monthly reporting:

  1. Clicks
  2. Cost per click (CPC)
  3. Cost per lead (CPL)
  4. Conversion rate
  5. Click-through rate
  6. Impression share

PPC agencies work with advertisers to strategically place ads on a range of online marketing platforms to increase the visibility of their products and services to their target market.

A few different types of PPC advertising services include:

More than 92 percent of searches in Canada are performed on Google, Statista reports. It tends to be the predominant PPC platform because of this. However, Microsoft Ads tend to be a perfect accompaniment. Despite the lower volume, it can produce similar results for a fraction of the cost. Depending on your strategy, Amazon, Facebook, LinkedIn, X (Twitter), Instagram, and others may be beneficial, too.

If you operate one of the 101,000 new businesses that start in Canada each year, per government reports, there’s a good chance PPC will work for you. It’s popular in key industries such as construction and real estate, finance, healthcare, and transportation, among others.

PPC campaigns can start producing leads and sales as soon as they’re activated. However, your PPC agency will continue updating and optimizing them to improve results over time.

Brands spend anywhere from a few thousand dollars per month to hundreds of thousands of dollars. The total cost can be broken into two categories: ad spend and management spend. The bulk of your expense will be ad spend, which is money paid directly to the platform as determined by your bids. This will vary based on your industry and goals and is something you’ll want to explore more with your PPC agency. Management spend includes things like your strategy, ad development, technical setup, and ongoing maintenance. Expect to spend the equivalent of 20 or 30 percent of your ad spend on management.

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