Every single day we see people with a mobile phone in their hands, including ourselves as well. It may seem excessive to some of us, but why not take the opportunity to present tailored advertising to this audience. Marketers must take advantage of mobile advertising to people that are addicted to their smartphones. The types of ads to use are text, banner, and video.
Mobile Ads on Google
Google receives many more searches on mobile devices than from desktops. Mobile advertising takes advantage of the user’s location and can offer ads within Apps, Games, or search ad results. It is easy to target people by their actual location, and this makes your advertising really focused and more relevant. Google display ad extensions make it simple to just click to call to satisfy the user’s intention. Let us help you find the right agency to set up your Google mobile ad campaigns.
Mobile Ads on Microsoft
Microsoft has recently started putting ads in Outlook on IOS and Android. These ads appear on users who use the free version of Outlook mobile. For advertisers, this is a great opportunity to use a less competitive placement and get an increased ROI. Find a suitable agency on our website to help set up your Microsoft mobile ad campaign.
Mobile Ads on Facebook
Facebook’s greatest benefit is the detailed targeting it offers you by segmenting an audience by age, location, ads they’ve clicked, and pages they have engaged with. Using this information, you can pinpoint who to show your ads to and even by the device that they use. By excluding ads from a selected audience, you end up targeting the right people, which can result in increased conversions and more qualified leads. Select an agency from our recommended list and get started with your mobile Facebook ad right away.
Mobile Ads on Twitter
You can target the right audience with mobile Twitter advertisements by using factors such as interests, location, gender, device, or persons similar to your followers. When you promote tweets on Twitter, you only pay when you’ve achieved your marketing objective. Twitter is the only platform that offers this, and they take some of the risk. For example, if you run a follower campaign, you only pay for the number of people who actually started following your account. View our list of agencies to find one that can set up your Twitter mobile ad campaigns.
Mobile Ads on LinkedIn
Reach your target audience on the largest B2B professional network in the world. You can promote content with targeted messages sent to prospects while they are active on LinkedIn. Increase registrations, drive conversions, and reach your audience when they’re most engaged using LinkedIn mobile ads. Get started today with us, and we’ll find the best agency to help you drive high-quality leads.
Mobile Ads on Instagram
When it comes to active users, Instagram is second only to its rival platform, Facebook, with more than 1 billion users each month. Instagram is a popular visual platform that is easy to access. One of the many benefits of Instagram is that you are able to deliver instant messages to its huge, diverse community. Instagram and Facebook are connected so it is easy to use your Facebook audience information and set up effective Instagram Photo Ads, Video Ads, Carousel Ads, and Stories Ads. On our website, we have a list of agencies that you can select from to set up your Instagram Ad campaigns.
Conclusion
Mobile phone users respond better to advertising than desktop users as they normally load faster and offer a better experience. They are difficult to block, so marketers are more likely to reach their target market via mobile campaigns. Targeting can be more accurate on mobile as networks often use phone numbers to build their target audience. Find an agency from our directory that can help you set up your mobile ad campaigns.
Frequently Asked Questions, Answered
1. What is mobile PPC?
Mobile PPC ads are your ticket to appearing in front of people who are already on the go, looking for information, and often showing great intent to make a purchase.
2. What are some examples of mobile ads?
Examples of mobile ads include Instagram Story Ads that pop up between your connection’s stories, text and image ads on Facebook, Carousel Ads, and YouTube videos.
3. Is mobile advertising effective?
Mobile advertising help deliver highly effective ads with compelling formats and interactive content. When customers are able to engage within an ad format, they are more likely to remember the ad as well as the brand.
4. Are there disadvantages of mobile ads?
There are a few small disadvantages to Mobile Ads, such as accessibility issues due to the small screens, whether the ad will be supported on a specific device, and slow data transfer times. However, the pros outweigh the cons. Plus, the right PPC agency will know exactly how to adjust your campaign to limit the disadvantages and maximize the benefits. We can help you find an agency that will get your ad where you need it to be while limiting risk for your business.
