Facebook Ads is an effective way to drive traffic from the over 1.96 billion active daily users to your website. Arguably the best part of Facebook Ads is how easy it is to customize for different audiences. Reach people based on their location, age, hobbies, or interests – and you only pay when someone clicks on your ad. The analytics section lets you track everything from your ad impressions to views so that you can continue to optimize your strategy for more conversions.

Creating an Account with Facebook Ads

When you sign up with Facebook, you are automatically assigned an ad account id. To find your own ad account id, go to the Meta Ads Manager ad accounts page. To advertise with Ads Manager, you must have a Facebook Page or be an admin, editor, or advertiser on someone else’s page. You must also provide a valid payment method. Remember that once you create an ad account in one Meta Business Manager account, it cannot be transferred to another.

Choose an Objective 

Like many social media advertising networks, Facebook’s Ads Manager is created with your campaign goal in mind. Before you begin, Ads Manager will prompt you to select an objective for your campaign. There are 11 different objectives from which to choose. The list includes everything from raising general brand awareness to increasing app installs and visitors to your online store. By selecting one of these objectives, you are providing Facebook with a better picture of what you want to do so that they can give you the most appropriate ad possibilities.

Choose Your Facebook Audience 

The next step is where you will define the audience that sees your ads. You can choose a Core Audience based on their location, behaviors, and interests; a Custom Audience, which lets you reconnect with people who have interacted with your business; or a Lookalike Audience, which lets you target people who are similar to your ideal customers but who don’t know about your business yet. This tool, positioned to the right of the audience targeting fields, considers all of your selected parameters to calculate a potential reach number.

Determine your Facebook Budget 

You can create a daily budget or a lifetime budget on Facebook. They differ in the following ways:

  • Budget for the day. This is the option to use if you want your ad to broadcast continually throughout the day. When you use a daily budget, Facebook will pace your spending per day. Remember that the minimum daily budget for an ad set is $1.00 USD and that it must be at least double your CPC.
  • Budget for life. If you want to run your ad for a set period of time, choose a lifetime budget. This implies that Facebook will spread your money out across the time period you specify for the ad to run.


To begin advertising on Facebook, you do not need to be an expert. Create and run campaigns with simple self-service tools, and track their success with simple reports. Facebook is used by almost two billion people every month, so you’ll find the audience you’re looking for there. However, to get the best results from Facebook Ads, it is recommended to work with an expert PPC agency specializing in that platform. Browse the list of agencies on our website, or get in touch with us for a complimentary consultation to identify the most suitable agency for your business needs.  

Frequently Asked Questions, Answered

1. What Is Facebook Ad Manager? 

Ads Manager is a Facebook service that allows marketers to create advertisements, monitor ad performance, and generate ad reports. Although Ads Manager can be utilized independently of Business Manager, advertisers that have Business Manager installed can access Ads Manager through their Business Manager interface.

2. What Are the Rules for Facebook Ads? 

Ads must not constitute, facilitate, or promote illegal products, services, or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe or that exploit, mislead or exert undue pressure on the age groups targeted.

3. Do Facebook Ads Automatically Charge? 

Facebook will automatically charge you whenever you spend a certain amount, also known as your payment threshold, and again on your monthly bill for any additional costs. 

4. Why Is Facebook Rejecting My Ads? 

There is a much longer list, but here are some of the most common reasons Facebook Ads are rejected due to restrictions on content: 

  • Illegal content for some parties, such as targeting an ad with alcohol to those under the age of 21 in the United States. 
  • Content that is discriminatory. 
  • Advertisements that take advantage of Facebook brand assets.

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