Google Ads is a platform for paid advertising that operates under the pay-per-click marketing model, in which you, the advertiser, pay-per-click or impression on an ad. Google ads is an effective way to attract qualified visitors or good-fit clients to your company who are looking for the goods or services you provide. 

Grow Your Business with Google Ads 

Online advertising allows you to target your ads to potential clients while filtering out those who aren’t likely to do business with you. When you advertise online with Google Ads, you can use various targeting tactics to reach people in specific locations and within certain demographic parameters at the exact moment when they are looking for your products or services. Use different ad formats and features to tailor your advertisements to your specific company goals, such as adding a clickable “call” button to your ads to increase phone calls or using video ads to highlight your brand. 

Why Advertise on Google?

Google is the most popular search engine, with over 5 billion daily searches. Not to mention that the Google Ads platform has been around for nearly two decades, making it a trailblazer in the online advertising space. Google is a search engine that people use all over the world to ask inquiries, which are then answered using a combination of sponsored adverts and organic results. Furthermore, according to Google, advertisers earn $8 for every $1 spent on Google Ads. So there are a few reasons why you should consider Google advertising. 

Google Ads Best Practices 

Don’t give up if you’ve tried and failed to advertise on Google – Google Ads can become a big black hole of advertising spend if you’re not yet able to properly manage and optimize your ad campaigns. There are numerous reasons why your Google Ads may be underperforming. Let’s go over some popular Google Ads best practices.

1. Use a PPC planning template.

Make sure you’ve got an effective way to keep track of the various ads you are running. Using a planner keeps your PPC efforts organized. With Google and HubSpot’s PPC Planning Template, you can see how your advertisements will appear online, monitor your character counts, and manage your campaigns all in one location.

2. Avoid broad keyword phrases.

When it comes to keywords, you really need to nail it, which is why testing and adjusting should be part of your strategy. If your terms are too broad, Google will show your ad to the wrong people, resulting in fewer hits and a higher ad cost. This is an easy way to waste money.

3. Boost your Quality Score (QS).

Google uses your Quality Score (QS) to decide where your ad should rank. Your placements will improve as your rank rises. If your quality score is low, your ad will receive fewer views and have fewer possibilities of conversion. Google will tell you your Quality Score, but it is up to you to fix or improve it:

Why Quality Score is So Important  

To begin, it is critical to highlight that Quality Score should be kept distinct from key performance metrics. You should not optimize for Quality Score but rather use it to indicate areas that need to be optimized. This brings us to the reason why the Quality Score is so crucial. There are two primary reasons for this:

A. Quality Score is vital to Google since it tells Google how relevant your ad is. If Google does not think your ad is relevant, it may not be served at all.

B. Quality Score is critical for advertisers because it ultimately affects the performance of your account. Quality Score, and your bid, are used to calculate Ad Rank. The advertiser with the highest Ad Rank on Google will have the highest ad position.


Google Ads should be a component of any paid campaign due to its reach and authority. There is no such thing as a Google Ads Campaign that doesn’t work; there are only those that require a little more attention. 

Frequently Asked Questions

1. What are Google AdWords and Google AdWords Express?

The former titles for the new, upgraded Google Ads were Google AdWords and Google AdWords Express.

2. What are the different types of Google Ads?

Google Ads are divided into three categories:

  • Search Network campaigns – These ads, which are normally in text form, can appear on Google Search results pages when someone searches for a product or service that is similar to yours.
  • Display Network campaigns – These advertisements, which are typically in graphic form, show on websites or apps that your customers visit.
  • Video campaigns – often 6 or 15-second videos, these advertisements appear before or during YouTube content.

3. What are Smart Campaigns?

Smart campaigns are an internet advertising solution that helps small businesses promote their products and services in a semi-automated setup. Advertisers can choose their business goals and where they wish to advertise using smart campaigns.

4. How much does Google Ads cost?

Your budget options impact the cost of Google Ads. Google Ads gives you complete budget control. You are only charged when users interact with your advertisement, such as clicking to visit your website or calling your company.

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