If you want to build a following for your brand and leverage the high engagement rates of Instagram’s 1 billion monthly users, then Instagram ads are the way to do it. The visual and popular social media platform is the king of social media (according to Forrester), with an engagement rate of 4.3 percent. Instagram and Facebook are connected, so it’s easy to target your audience based on Facebook data. You can even integrate Shopify and get people to shop in the app! 

What Are Instagram Ads?

Instagram ads are posts that businesses can pay to get shown to Instagram users. Instagram advertising, like Facebook ads, is displayed throughout the app, including in users’ feeds, Stories, Explore, and other areas. They appear identical to regular posts but usually have a “sponsored” label to highlight that they are an advertisement. They frequently include more elements than a standard post, such as links, CTA buttons, and product catalogs.

The Types of Instagram Ads

Instagram offers a wide range of advertising options, including:

  • Image ads
  • Stories ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Explore ads
  • IGTV ads
  • Shopping ads
  • Reels ads

Because of the large diversity of ads, you can select the ideal ad type for your specific business objective. Each ad format has a unique set of call-to-action choices.

Choosing the Best Instagram Ad Type 

With such a variety of ad formats available, choosing the best fit for your campaign can be difficult. The good news is that Ads Manager is well-suited to testing, so you can test several formats to determine which one performs best before launching a full campaign.

Build Multi-Platform Campaigns with Ads Manager

Ad Manager is the place to start whether you want to run ads on Facebook, Instagram, Messenger, or Audience Network. It’s a one-stop shop for producing ads, managing when and where they’ll appear, and tracking how well your campaigns are doing in relation to your marketing objectives. You can monitor your campaign while on the road with the Ads Manager app for iOS and Android. You’ll be able to create and update commercials, track their success, and manage ad budgets and schedules from wherever you are.


Start experimenting with Instagram ads today by launching a short campaign for your company. Selling on Instagram will quickly catapult your sales to the next level. Take the time to become acquainted with advertising on this social network and refine your skills. You’ll quickly realize how Instagram marketing can help you find relevant, targeted customers and improve your bottom line.

However, if you plan to allocate a large budget to Instagram ads, and aim to get the maximum ROI from your ad spend, it is recommended to engage with an expert PPC agency specializing in Instagram Ads. Check the list of agencies on our website, or get in touch with us for a complimentary consultation to select the most suitable agency for your business needs.  

Frequently Asked Questions, Answered

Video advertisements on Instagram, like picture ads, allow businesses to give users a closer look into their brand, products, and services. In-feed video advertisements can last up to 60 minutes, but shorter ones are usually more effective.

Here are the five primary elements that distinguish effective Instagram ads from ineffective ones:

  1. Create your ads in accordance with your overall marketing plan.
  2. Make the photographs the focal point of the campaign.
  3. Make use of keywords and hashtags.
  4. Utilize your social media analytics.
  5. Test ad campaigns.

It is advised that you post to your Instagram account 2-3 times per week, but never more than once a day. Stories can be posted on a regular basis.

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