According to eMarketer, companies from all industries allocate as much as 40% of their advertising dollars towards PPC ads. As well, according to available data, the average click-through rate across all industries for Google Ads is 3.17%. Review the average click-through rate for your industry to determine the potential ROI for your marketing dollars.

Perform Better With a Proven PPC Process

Through our website, you can hire expert agencies to counsel you on tips to maximize the success of your advertising campaigns, as well as having industry-specific knowledge and tailor-made budgeting to ensure that your money is efficiently spent and minimizes wastage. Employing the services of a top PPC agency with a proven track record means that your campaigns are going to be handled by professionals who are experts in their respective fields. This boosts your chances of achieving success and positive outcomes in your campaigns, as the agencies will implement each step of your strategy with the highest industry standards. 

Take Advantage of Industry-Specific PPC Expertise 

Businesses that benefit from having specialized industry-specific knowledge include:

  1. Finance 
  2. Healthcare 
  3. Business Process Outsourcing
  4. Travel 
  5. Mergers And Acquisitions 
  6. Telecom, Technology, & Engineering
  7. Construction And Real Estate 
  8. Transportation 
  9. Business & Professional Services 
  10. Food Services 
  11. Energy And Power 
  12. Retail And Manufacturing
  13. Franchised Businesses 


There is no doubt that PPC marketing is effective for most industries, and the main criteria for choosing PPC marketing is “are you going to get an ROI on your advertising budget”.

Besides Google, there are a number of advertising platforms that can be used to target specific industries. It is possible to get lower click costs by spreading your advertising budget across various search engines.

Choosing the right PPC agency goes far beyond finding someone who knows how to set up ads. You need someone with experience in your industry because they will know exactly how to engage your target audience, what industry-specific metrics to track, and what campaigns and strategies work best for businesses like yours. 

Get in touch with us today to find out how we can connect you with a PPC agency that has the industry expertise needed to create successful PPC campaigns for your business. 

Frequently Asked Questions, Answered

1. How do I know if PPC is right for my industry? 

Review the average available online demand and cost per click for your industry and decide whether the cost for acquisition is profitable for your business.

If the cost per acquisition seems high, consider offering comprehensive guides on your products through the use of PPC ads, and treat this as a brand awareness campaign that can instill further interest.

2. What are the top industries for PPC?

New benchmarks reveal which industries have had the highest-performing PPC campaigns. 

  • Retail
  • Food & Groceries
  • Dining & Nightlife
  • Home & Garden
  • Sports & Fitness

3. What industries advertise the most? 

The retail industry has long led digital ad spending, and it will continue to do so this year, accounting for almost a quarter of the total spend.

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