Pay-Per-Click for Franchised Businesses

It might be challenging to find your way through the world of franchise paid search. There are numerous moving elements, and uniformity is essential, but there is a huge opportunity for franchises to localize their PPC ads for certain zip codes or regions. 

It can be challenging to find an ad agency that fully understands your franchise. The franchise and its franchisees can create successful sponsored search campaigns with the assistance of one of the skilled PPC agencies on our list.

Franchises That Would Benefit from Working with a PPC Agency 

All franchised businesses can benefit from PPC advertising. Below we provide only a few examples.

Food Franchises 

Brand awareness already counts in your favor – now it’s time to make sure people looking for your franchise’s food will order from you when they are in your area. One challenge that food franchises can run into is not having enough search volume and demand in their targeted locations. A specialized PPC agency can help you combat this with more tangential keywords and other awareness tactics.

Automotive Franchises 

PPC can kickstart a steady flow of traffic to your automotive franchise website. With PPC, you only pay for the ads that people click on, which ensures that you put your marketing budget to good use. The metrics and analytics mean you can track multiple variables to continuously improve your PPC campaign. 

Retail Franchise 

There are many new PPC campaign tactics that can benefit retail franchises. Google’s Smart Shopping Campaigns, for example, can be run across all networks, which means your ads will display on Gmail and YouTube as well. With Smart Shopping Campaigns, you will also benefit from remarketing, which can do a lot of the heavy lifting with regard to selling for you. 

PPC Strategies for Franchised Businesses 

Franchises can reach potential customers in their location quickly and effectively with PPC. Control your ad spend and boost your ROI with paid advertising campaigns. Franchise PPC Advertising can be:

  • A workaround for broad matches that has been changed
  • A method for discovering new keywords
  • A novel approach to display advertising
  • A data gathering tool from third parties
  • An effective way to develop precise B2B and B2C buyer personas
  • A novel application of click-to-messenger advertisements

Benefits of PPC for Franchises

Your web presence is crucial as a franchise because most individuals get their information online. A dedicated PPC strategist will help you: 

  • Get instant traffic 
  • Reach audiences cost-effectively 
  • Drive converting leads 
  • Generate a positive ROI 
  • Offer multi-layered targeting options 


To keep ahead of the competition, it is critical to invest in specialized PPC approaches for franchises. Make sure you’re at the top of search engine results the instant somebody is ready to buy what you have to offer.

Frequently Asked Questions

1. Who should handle franchise PPC – the franchisor or franchisee?

In general, most franchises will have a corporate marketing strategy in place. These are given on an individual basis and often require each franchisee to contribute a set sum each month, depending on how comprehensive the plan is.

2. Is keyword research important for a franchise? 

Ad bidding works on terms linked to your franchise business, thus, thorough keyword research is a must for any PPC campaign. The higher your bidding price, the better your ad positioning, resulting in more clicks.

3. Should I optimize my franchise ads? 

Optimizing the ad wording and landing pages is critical for developing a high-quality PPC campaign. Subpar ads diminish clicks, and subpar landing pages reduce conversions. 

4. As a franchise, should I focus on locations?

Running distinct PPC ads for different locations is advised for franchises with many locations. Ensure you include the precise local address, location-specific copy, and phone number in each ad.

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