Are your ads casting too wide of a net and attracting people who never convert and unqualified leads? Boost your PPC lead quality with these proven strategies.
From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.
From beginner steps like setting up Google Analytics and calculating your ROI to advanced techniques to improve it, learn how the pros maximize PPC ROI here.