Category: Construction and Real Estate

In the competitive world of construction and real estate, targeted PPC advertising can significantly impact your business’s visibility and client acquisition. This category provides a comprehensive selection of resources designed to help industry professionals navigate the complexities of PPC marketing. Explore articles that offer insights on critical topics, including essential questions to ask when hiring a PPC agency, common pitfalls to avoid in your advertising efforts, and benchmarks to measure your campaign’s success. Whether you’re a contractor looking to attract local clients or a real estate agent aiming to increase property visibility, our expert advice will empower you to make informed decisions and optimize your PPC campaigns for maximum return on investment.

Managing PPC for Regulated Industries: A Comprehensive Guide

Advertising for a brand that changes lives? Learn the basics of PPC for regulated industries and how to run compliant and effective ad campaigns.

Understanding PPC Invoicing: What’s Included in Agency Fees

Get a clear breakdown of PPC agency fees and understand the invoicing structure to ensure transparency and value from your advertising investment.

PPC for Local Businesses: Strategies for Maximizing ROI

Maximize local PPC ROI with smart bidding, geo-targeting, and conversion tracking. Learn advanced strategies to improve ad performance and boost conversions.

Using Social Media Influencers in PPC Campaigns: Full Guide

What if you could reach your audience with a personalized message that feels like it’s coming from a friend? Imagine…

10 Questions to Ask Before Hiring a PPC Agency

Interview your next firm like a pro. Explore key questions to ask a PPC agency and why each matters, plus explore green and red flags in this detailed guide.

Rookie PPC Mistakes That Are Easy to Fix

Shorten your learning curve and improve your results. Get an overview of some of the most common PPC mistakes beginners make and how to fix them here.

PPC Benchmarks: How to Know When You’re Hitting the Mark

What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.