Category: Finance

In the competitive finance sector, effective PPC strategies can significantly enhance your brand visibility and client engagement. This category provides a wealth of resources specifically designed for finance professionals looking to optimize their PPC campaigns. Explore in-depth articles that guide you through various aspects of PPC marketing, including how to integrate PPC into a multichannel marketing strategy, tips for maximizing ROI, and essential questions to ask when hiring a PPC agency. Whether you’re managing campaigns for a financial institution, accounting firm, or investment service, these expert insights will help you navigate the complexities of online advertising and improve your marketing performance.

When and How to Expand Beyond Google Ads

Diversifying PPC platforms can boost reach, improve ROI, and reduce risk. Learn when to expand beyond Google Ads and how to do it effectively.

Managing PPC for Regulated Industries: A Comprehensive Guide

Advertising for a brand that changes lives? Learn the basics of PPC for regulated industries and how to run compliant and effective ad campaigns.

PPC Agency Secrets: What Your Advertising Pro Won’t Tell You

Discover the secrets PPC agencies won’t tell you, from testing pitfalls to budget challenges. Get expert tips to choose the right agency and maximize ROI.

How PPC Fits in a Multichannel Marketing Strategy

Learn how PPC enhances your multichannel marketing strategy with integration tips, benefits, and performance measurement for optimal results.

Seasonal PPC Campaigns: Tips for Maximizing ROI All Year

Timing is everything when it comes to PPC seasonality. Learn how to adjust your seasonal PPC campaigns and thrive year-round with this guide.

10 Questions to Ask Before Hiring a PPC Agency

Interview your next firm like a pro. Explore key questions to ask a PPC agency and why each matters, plus explore green and red flags in this detailed guide.

PPC Audit Guide: How to Perform a Thorough PPC Audit

From keywords to budget, this comprehensive PPC audit guide walks you through each step of the audit process, including what to check and what to watch for.

This beginner’s guide covers the basics of ad extensions, including essential types, setup tips, troubleshooting, and enhancement strategies.

From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!

PPC Benchmarks: How to Know When You’re Hitting the Mark

What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.