PPC Strategy Archives - Page 3 of 4

How to Align Your PPC with Your Digital Marketing Strategy

Aligning PPC with Digital Marketing Strategy – Man Thinking with Marketing Icons in Background

Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.

Compare PPC cost, performance, reach, and more across search and display ads in our detailed Google Ads vs. Microsoft Advertising guide.

Creating PPC ad personas can help you increase leads or sales and boost revenue. Learn the basics, templating, and how to gather data in this guide.

How PPC Helps You Compete in an AI Environment

Is AI killing your SEO strategy or diminishing your customer experience? Learn how PPC will keep you on top and boost your marketing results here.

How to Maximize PPC Marketing Budget and Get More Leads

Trying to boost your visibility and gain more leads? Here’s how to maximize your PPC marketing budget.

Woman creating killer copy for her PPC marketing campaigns

Quality copywriting drives results in PPC marketing campaigns. Get tips to improve your ad copy and explore real-world examples of good and bad PPC ads here.

business owner choosing between an SEO and PPC agency

Not sure if you should start with an SEO or PPC agency? Learn how PPC and SEO work, plus get the pros, cons, and when each works best in this detailed guide.

man touching PPC marketing services button on touch screen

Not sure PPC marketing services is the right next step for your business? Paid advertising delivers more than leads and sales. Explore the benefits here.