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Category: PPC Tips and Best Practices

Welcome to our PPC Tips and Best Practices hub, where we share expert insights and actionable strategies to help you make the most of your pay-per-click campaigns. From protecting your ads against click fraud to optimizing for seasonal events like Black Friday, our resources cover everything you need to maximize your ROI. Explore our articles to stay updated on the latest PPC trends, compare PPC with other marketing channels, and discover how to create a multichannel strategy that drives results.

How PPC Fits in a Multichannel Marketing Strategy

How PPC Fits in a Multichannel Marketing Strategy

Learn how PPC enhances your multichannel marketing strategy with integration tips, benefits, and performance measurement for optimal results.

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PPC vs. Display Advertising: Which is Best for Your Business

PPC vs. Display Advertising: Which is Best for Your Business

Compare PPC and display advertising, learn key differences and benefits, and choose the best strategy for your business goals.

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15 Mobile Advertising Best Practices to Boost Your Results

15 Mobile Advertising Best Practices to Boost Your Results

Optimize your mobile PPC campaigns with these best practices for ad copy, bidding, landing pages, and performance tracking to boost conversions and ROI.

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PPC & SEO Working Together: How to Create a Winning Strategy

PPC & SEO Working Together: How to Create a Winning Strategy

Discover how to effectively integrate PPC with organic search strategies to boost visibility, enhance targeting, and improve ROI.

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Understanding Ad Fatigue and How to Combat It 

Understanding Ad Fatigue and How to Combat It

You’ve crafted the perfect ad, launched it with confidence, and watched as the clicks poured in. But now, just a…

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How to Perform a Competitor PPC Analysis

PAG_2024.08.19_Blog_How to Perform a Competitor PPC Analysis

Imagine knowing exactly how your competitors are spending their ad dollars—and using that information to outperform them. That’s what a…

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CPC vs. CPM: What’s the Difference & Which Should I Use?

CPC vs. CPM: What’s the Difference & Which Should I Use?

Did you know that global digital advertising spend is around $550 billion annually, per Statista? Experts say it will exceed…

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How to Use PPC Data to Inform Business Decisions

How to Use PPC Data to Inform Business Decisions

Every click your customers make tells a story. Pay-per-click (PPC) data insights hold the key to these stories. From understanding…

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PPC for Brand Awareness: Your Guide to Market Domination

PPC for Brand Awareness: Your Guide to Market Domination

Imagine your brand being the first thing potential customers see when they search online, consistently appearing in front of the…

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How to Strengthen Your Campaigns with PPC Geotargeting

How to Strengthen Your Campaigns with PPC Geotargeting

Imagine three distinct scenarios. First, there’s Sarah, the owner of an equipment company in Dallas. She wants to attract local…

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  • Industries We Serve

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    Finance
    Healthcare
     
    Healthcare
    Transportation
     
    Transportation
    Retail and  Manufacturing
     
    Retail and Manufacturing
    Business Process Outsourcing
     
    Business Process Outsourcing
    Travel, Tourism and Hospitality
     
    Travel, Tourism and Hospitality
    Telecom, Technology and Engineering
     
    Telecom, Technology and Engineering
    Business and  Professional Services
     
    Business and Professional Services
    Construction and Real Estate
     
    Construction and Real Estate
    Mergers and Acquisitions
     
    Mergers and Acquisitions
    Food Services
     
    Food Services
    Energy and Power
     
    Energy and Power
  • PPC Insights, News, and Updates

    • How to Build PPC Remarketing Strategies for Retention
      How to Build PPC Remarketing Strategies for Retention
      Learn how to build PPC remarketing strategies that drive customer retention, boost loyalty, and keep your best customers coming back.

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    • 10 Ways to Reduce PPC Bounce Rates and Increase Conversions
      10 Ways to Reduce PPC Bounce Rates and Increase Conversions
      Struggling with high PPC bounce rates? Discover what’s causing it and explore proven strategies to keep visitors engaged and boost campaign performance.

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    • PPC Agency vs. Freelancer: Which One is Right for Me?
      PPC Agency vs. Freelancer: Which One is Right for Me?
      Compare PPC agencies and freelancers to find the right fit for your business. Learn about costs, services, scalability, and when to hire each.

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    • Managing PPC for Regulated Industries: A Comprehensive Guide
      Managing PPC for Regulated Industries: A Comprehensive Guide
      Advertising for a brand that changes lives? Learn the basics of PPC for regulated industries and how to run compliant and effective ad campaigns.

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    • PPC Agency vs. Consultant: Which is Right for Me?
      PPC Agency vs. Consultant: Which is Right for Me?
      Learn the key differences between PPC agencies and consultants to decide which one aligns best with your business goals, structure, and marketing needs.

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