Quick Overview
You can get excellent results from either a local or remote pay-per-click (PPC) agency. What matters most is the agency's experience, understanding of your business, and ability to deliver results. A local agency may offer advantages if you prefer face-to-face meetings or need someone familiar with your market. However, limiting your search to nearby agencies could mean overlooking specialists who are better equipped to help your business grow.
You’re comparing two pay-per-click (PPC) agencies. One is right down the street. The other is a continent away but has extensive experience in your industry. Both seem qualified, so how much weight should you give to their locations? Let’s look at where each has an advantage.
Local Agencies Can Bring Regional Knowledge and On-Site Support
An agency with a local presence can bring additional value to your campaigns across several key areas.
- Local Market Knowledge: A local agency may be familiar with regional competitors, customer preferences, and seasonal trends that influence demand, allowing them to run more effective campaigns.
- Face-to-Face Meetings: Some people prefer face-to-face meetings to review campaign performance, discuss upcoming promotions, and work through challenges. Naturally, it’s a lot easier to make this happen when your team is local.
- On-Site Support: When the PPC agency is near you, it may be easier for them to coordinate photography or video production for advertising campaigns.
Remote Agencies May Offer a Broader Selection of Skills and Services
At the end of the day, however, seasoned PPC agencies can support your business from anywhere. Moreover, most of the benefits of hiring a local PPC agency can be addressed remotely. For instance, you can provide them with local context they don’t uncover in their research, and you can meet via video if you like to see who you’re working with. Opting for a remote agency also gives you access to a wider talent pool.
- Industry Specialization: You can find PPC agencies that focus on your industry and have experience with your customers, sales cycles, and advertising challenges.
- Platform Expertise: Your options expand if you need specialists in Google Ads, Microsoft Advertising, LinkedIn Ads, or another advertising platform.
- Pricing and Service Options: A wider search gives you more opportunities to compare management fees, account minimums, contract terms, and service offerings.
Relevant Experience and Results Should Drive Your Decision
A nearby office might make meetings more convenient, and an impressive client list might catch your attention. But neither tells you much about the results an agency can deliver for your business. As you interview candidates, dig into their experience and how they manage accounts.
- Relevant Case Studies: Ask for examples of campaigns for businesses similar to yours, including the challenges involved and the results achieved.
- Business Results: In addition to clicks and impressions, look for evidence of qualified leads, sales, customer acquisition costs, and advertising returns.
- Market Research: Have the agency explain how it would research your competitors, identify potential customers, and prioritize advertising opportunities.
- Account Management: Find out who will manage your campaigns, how frequently you’ll receive reports, and what level of communication you can expect.
Give local and remote candidates the same information about your business and ask how they’d approach your goals. The differences in their responses should help you identify who has the experience, resources, and strategy to make the most of your advertising budget.
Find the Right Local or Remote PPC Agency for Your Business
At PPC Agency Guide, we don’t always match by location. We focus on finding an agency with experience working with businesses like yours and a proven track record to ensure the best results. If you want to streamline your search for a qualified agency, connect with us for a complimentary consultation.
