Keywords Archives - PPC Agency Guide

10 Recurring PPC Maintenance Tasks to Boost Ad Performance

Completing ongoing PPC maintenance tasks helps campaigns perform at their best and boost results. Learn which ones matter and when to perform them here.

8 Reasons Why Your Google Ads Are Not Getting Clicks

Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.

Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.

Compare PPC cost, performance, reach, and more across search and display ads in our detailed Google Ads vs. Microsoft Advertising guide.

Creating PPC ad personas can help you increase leads or sales and boost revenue. Learn the basics, templating, and how to gather data in this guide.

How to Maximize PPC Marketing Budget and Get More Leads

Trying to boost your visibility and gain more leads? Here’s how to maximize your PPC marketing budget.

Can you manage your own digital ads, or do you really need a PPC agency? Learn what PPC management entails, and explore both scenarios’ pros and cons here.

Woman creating killer copy for her PPC marketing campaigns

Quality copywriting drives results in PPC marketing campaigns. Get tips to improve your ad copy and explore real-world examples of good and bad PPC ads here.