Microsoft Ads Archives - PPC Agency Guide

What a Good PPC Agency Relationship Looks Like After 6 Months

See what a strong PPC agency relationship looks like after six months, from reporting and communication to optimization and long-term strategy.

What to Do When Your PPC Agency’s Not Delivering Results

PPC agency not delivering results? Learn how to recognize warning signs, fix underperformance, and know when it’s time to move on for better results.

Why PPC Campaign Timing is Crucial and How to Get it Right

Discover how PPC campaign timing impacts clicks, conversions, and ROI. Learn data-backed strategies to schedule ads when your audience is most active.

What to Expect When Switching PPC Agencies

Learn about the process of switching PPC agencies, including signs to change, transition steps, onboarding expectations, and tracking campaign success.

Get expert tips on PPC for niche markets, including common mistakes to avoid and strategies to improve targeting, messaging, and ROI.

PPC Agency vs. Consultant: Which is Right for Me?

Learn the key differences between PPC agencies and consultants to decide which one aligns best with your business goals, structure, and marketing needs.

PPC Account Structure: Best Practices and Basic Setup Guide

Learn how to structure your PPC account for better control, lower costs, and stronger results with this clear setup guide and best practices.

What to Expect in Your First 30 Days with a New PPC Agency

Get insights into what to expect during the first 30 days with a new PPC agency, from campaign set-up to early performance tracking and reporting.

Explore PPC for luxury brands—how to stay visible, target affluent audiences, and run campaigns that align with your premium positioning.

Transparency in PPC Reporting: Are You Getting the Full Story?

Gain full visibility into your PPC performance by ensuring your agency provides clear, transparent reporting with essential metrics and actionable insights.