Keyword match types allow you to zero in on the right people, so your PPC campaigns are more effective. Learn the basics and get examples of how they work here.
Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.
Can you manage your own digital ads, or do you really need a PPC agency? Learn what PPC management entails, and explore both scenarios’ pros and cons here.
From beginner steps like setting up Google Analytics and calculating your ROI to advanced techniques to improve it, learn how the pros maximize PPC ROI here.