WordStream Archives - PPC Agency Guide

PPC Account Structure: Best Practices and Basic Setup Guide

Learn how to structure your PPC account for better control, lower costs, and stronger results with this clear setup guide and best practices.

What to Look for When Evaluating PPC Proposals

Learn how to evaluate PPC proposals, spot red flags, compare pricing, and choose an agency that delivers real value for your business.

Designing High-Impact Display Ads: Best Practices and Tips

Explore best practices, design tips, and strategies for creating high-impact display ads that captivate audiences, boost engagement, and drive results.

How to Make Your PPC Ads Stand Out from Competitors

Make your PPC ads stand out, outsmart competitors, and boost ROI with actionable tips. Elevate your campaigns in this detailed guide.

PPC vs. Display Advertising: Which is Best for Your Business

Compare PPC and display advertising, learn key differences and benefits, and choose the best strategy for your business goals.

How to Use PPC Data to Inform Business Decisions

Every click your customers make tells a story. Pay-per-click (PPC) data insights hold the key to these stories. From understanding…

How to Strengthen Your Campaigns with PPC Geotargeting

Imagine three distinct scenarios. First, there’s Sarah, the owner of an equipment company in Dallas. She wants to attract local…

10 Recurring PPC Maintenance Tasks to Boost Ad Performance

Completing ongoing PPC maintenance tasks helps campaigns perform at their best and boost results. Learn which ones matter and when to perform them here.

Industry Conference PPC Strategies: Your Ultimate Playbook

Discover effective PPC strategies for industry conferences to boost visibility and ROI. Ensure your event stands out with expert tips—learn how in this detailed guide.