Google Ads Archives - PPC Agency Guide

4 Consumer Behavior Shifts to Guide Your PPC Strategy

Learn how to refine PPC strategies with evolving consumer trends like advanced personalization, new tech, and data-driven methods in this detailed guide.

Scaling PPC Campaigns: Growth & Expansion Strategies

Hit a plateau with your paid ads results? Learn proven techniques for scaling PPC campaigns in this detailed guide.

Why Your Google Ads Stopped Performing & How to Fix It

Learn why your Google Ads suddenly stopped performing and how to fix it. Get your campaign back on track.

Best PPC Management Tools to Boost Your Advertising results

Want to manage all your paid ads in one place, work more efficiently, or boost your results? Get a quick overview of the best PPC tools here.

From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!

Rookie PPC Mistakes That Are Easy to Fix

Shorten your learning curve and improve your results. Get an overview of some of the most common PPC mistakes beginners make and how to fix them here.

PPC Benchmarks: How to Know When You’re Hitting the Mark

What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.

Turn traffic into conversions by optimizing your landing page experience. Get to know the seven key components that make a PPC landing page effective here.

Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.

Aligning PPC with Digital Marketing Strategy

Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.