Microsoft Ads Archives - PPC Agency Guide

What a Good PPC Agency Relationship Looks Like After 6 Months

See what a strong PPC agency relationship looks like after six months, from reporting and communication to optimization and long-term strategy.

What to Do When Your PPC Agency’s Not Delivering Results

PPC agency not delivering results? Learn how to recognize warning signs, fix underperformance, and know when it’s time to move on for better results.

How to Master Ad Rotation in PPC and Boost Performance

Want to keep your pay-per-click (PPC) campaigns fresh or find out what resonates with your audience? Ad rotation can help….

Top 5 PPC Strategies for Saturated Markets

From keyword selection to ongoing optimization, explore PPC strategies for saturated markets that boost performance and help you maximize your budget.

When and How to Expand Beyond Google Ads

Diversifying PPC platforms can boost reach, improve ROI, and reduce risk. Learn when to expand beyond Google Ads and how to do it effectively.

Why PPC Campaign Timing is Crucial and How to Get it Right

Discover how PPC campaign timing impacts clicks, conversions, and ROI. Learn data-backed strategies to schedule ads when your audience is most active.

What to Expect When Switching PPC Agencies

Learn about the process of switching PPC agencies, including signs to change, transition steps, onboarding expectations, and tracking campaign success.

Get expert tips on PPC for niche markets, including common mistakes to avoid and strategies to improve targeting, messaging, and ROI.

Managing PPC for Regulated Industries: A Comprehensive Guide

Advertising for a brand that changes lives? Learn the basics of PPC for regulated industries and how to run compliant and effective ad campaigns.

PPC Agency vs. Consultant: Which is Right for Me?

Learn the key differences between PPC agencies and consultants to decide which one aligns best with your business goals, structure, and marketing needs.