From keywords to budget, this comprehensive PPC audit guide walks you through each step of the audit process, including what to check and what to watch for.
What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.
Turn traffic into conversions by optimizing your landing page experience. Get to know the seven key components that make a PPC landing page effective here.
Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.
From beginner steps like setting up Google Analytics and calculating your ROI to advanced techniques to improve it, learn how the pros maximize PPC ROI here.