Category: PPC Tips and Best Practices

Welcome to our PPC Tips and Best Practices hub, where we share expert insights and actionable strategies to help you make the most of your pay-per-click campaigns. From protecting your ads against click fraud to optimizing for seasonal events like Black Friday, our resources cover everything you need to maximize your ROI. Explore our articles to stay updated on the latest PPC trends, compare PPC with other marketing channels, and discover how to create a multichannel strategy that drives results.

11 Proven Holiday PPC Campaign Tips to Boost Your Success

Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.

Aligning PPC with Digital Marketing Strategy – Man Thinking with Marketing Icons in Background

Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.

Creating PPC ad personas can help you increase leads or sales and boost revenue. Learn the basics, templating, and how to gather data in this guide.

How PPC Helps You Compete in an AI Environment

Is AI killing your SEO strategy or diminishing your customer experience? Learn how PPC will keep you on top and boost your marketing results here.

How to Maximize PPC Marketing Budget and Get More Leads

Trying to boost your visibility and gain more leads? Here’s how to maximize your PPC marketing budget.

Businessman reading Beginner's Guide to PPC Advertising

Minimize your PPC learning curve. Explore the benefits and challenges of paid ads, plus learn how a pay-per-click advertising service can help, here.

Can you manage your own digital ads, or do you really need a PPC agency? Learn what PPC management entails, and explore both scenarios’ pros and cons here.

Woman creating killer copy for her PPC marketing campaigns

Quality copywriting drives results in PPC marketing campaigns. Get tips to improve your ad copy and explore real-world examples of good and bad PPC ads here.

business owner choosing between an SEO and PPC agency

Not sure if you should start with an SEO or PPC agency? Learn how PPC and SEO work, plus get the pros, cons, and when each works best in this detailed guide.

man touching PPC marketing services button on touch screen

Not sure PPC marketing services is the right next step for your business? Paid advertising delivers more than leads and sales. Explore the benefits here.