Google Ads Archives - PPC Agency Guide

What a Good PPC Agency Relationship Looks Like After 6 Months

See what a strong PPC agency relationship looks like after six months, from reporting and communication to optimization and long-term strategy.

10 Red Flags to Watch When Choosing a PPC Agency

Learn how to spot red flags when choosing a PPC agency, ask the right questions, and find a partner that delivers clarity, transparency, and real results.

How to Master Ad Rotation in PPC and Boost Performance

Want to keep your pay-per-click (PPC) campaigns fresh or find out what resonates with your audience? Ad rotation can help….

Top 5 PPC Strategies for Saturated Markets

From keyword selection to ongoing optimization, explore PPC strategies for saturated markets that boost performance and help you maximize your budget.

When and How to Expand Beyond Google Ads

Diversifying PPC platforms can boost reach, improve ROI, and reduce risk. Learn when to expand beyond Google Ads and how to do it effectively.

How to Boost Your Success with First-Party Data in PPC

Learn how to collect, use, and measure first-party data in PPC to improve targeting, boost performance, and stay compliant with privacy requirements.

Why PPC Campaign Timing is Crucial and How to Get it Right

Discover how PPC campaign timing impacts clicks, conversions, and ROI. Learn data-backed strategies to schedule ads when your audience is most active.

What to Expect When Switching PPC Agencies

Learn about the process of switching PPC agencies, including signs to change, transition steps, onboarding expectations, and tracking campaign success.