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15 Mobile Advertising Best Practices to Boost Your Results

15 Mobile Advertising Best Practices to Boost Your Results

Optimize your mobile PPC campaigns with these best practices for ad copy, bidding, landing pages, and performance tracking to boost conversions and ROI.

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PPC & SEO Working Together: How to Create a Winning Strategy

PPC & SEO Working Together: How to Create a Winning Strategy

Discover how to effectively integrate PPC with organic search strategies to boost visibility, enhance targeting, and improve ROI.

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CPC vs. CPM: What’s the Difference & Which Should I Use?

CPC vs. CPM: What’s the Difference & Which Should I Use?

Did you know that global digital advertising spend is around $550 billion annually, per Statista? Experts say it will exceed…

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How to Use PPC Data to Inform Business Decisions

How to Use PPC Data to Inform Business Decisions

Every click your customers make tells a story. Pay-per-click (PPC) data insights hold the key to these stories. From understanding…

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PPC for Brand Awareness: Your Guide to Market Domination

PPC for Brand Awareness: Your Guide to Market Domination

Imagine your brand being the first thing potential customers see when they search online, consistently appearing in front of the…

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How to Strengthen Your Campaigns with PPC Geotargeting

How to Strengthen Your Campaigns with PPC Geotargeting

Imagine three distinct scenarios. First, there’s Sarah, the owner of an equipment company in Dallas. She wants to attract local…

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How to Measure and Improve PPC ROI Like a Pro

How to Measure and Improve PPC ROI Like a Pro

From beginner steps like setting up Google Analytics and calculating your ROI to advanced techniques to improve it, learn how the pros maximize PPC ROI here.

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Marketing Attribution 101: A Beginner’s Guide

Marketing Attribution 101: A Beginner’s Guide

Find out what’s really driving your customer actions with marketing attribution. Explore the basics, benefits, and setup in this introductory guide.

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5 PPC Optimization Tricks for Professional Services Brands

5 PPC Optimization Tricks for Professional Services Brands

Go beyond the basics of PPC optimization for professional services companies. Explore often-overlooked tips and advanced tricks to amplify your strategy here.

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10 Recurring PPC Maintenance Tasks to Boost Ad Performance

10 Recurring PPC Maintenance Tasks to Boost Ad Performance

Completing ongoing PPC maintenance tasks helps campaigns perform at their best and boost results. Learn which ones matter and when to perform them here.

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    Business and  Professional Services
     
    Business and Professional Services
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    Construction and Real Estate
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    Mergers and Acquisitions
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    Food Services
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  • PPC Insights, News, and Updates

    • PPC Account Structure: Best Practices and Basic Setup Guide
      PPC Account Structure: Best Practices and Basic Setup Guide
      Learn how to structure your PPC account for better control, lower costs, and stronger results with this clear setup guide and best practices.

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    • What to Expect in Your First 30 Days with a New PPC Agency
      What to Expect in Your First 30 Days with a New PPC Agency
      Get insights into what to expect during the first 30 days with a new PPC agency, from campaign set-up to early performance tracking and reporting.

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    • The Definitive Guide to PPC for Luxury Brands
      The Definitive Guide to PPC for Luxury Brands
      Explore PPC for luxury brands—how to stay visible, target affluent audiences, and run campaigns that align with your premium positioning.

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    • What to Look for When Evaluating PPC Proposals
      What to Look for When Evaluating PPC Proposals
      Learn how to evaluate PPC proposals, spot red flags, compare pricing, and choose an agency that delivers real value for your business.

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    • How to Measure the Long-Term Value of PPC Campaigns
      How to Measure the Long-Term Value of PPC Campaigns
      Maximize the long-term value of PPC with strategies that drive brand growth, lower costs, and boost customer retention. Learn how to track and optimize results.

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