Interview your next firm like a pro. Explore key questions to ask a PPC agency and why each matters, plus explore green and red flags in this detailed guide.
What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.
From beginner steps like setting up Google Analytics and calculating your ROI to advanced techniques to improve it, learn how the pros maximize PPC ROI here.