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Category: PPC Platforms

Discover strategies tailored for various PPC platforms to maximize your advertising impact. From combating click fraud to mastering seasonal campaigns and understanding multichannel strategies, this section equips you with insights to enhance performance on platforms like Google Ads, Facebook, and more.

5 Reasons Your Pay-Per-Click Advertising Campaign is Failing

Marketing team analyzing metrics to see why their pay-per-click advertising campaign is failing

If your pay-per-click advertising efforts aren’t bringing you leads and sales, you’re probably making a common mistake. Learn how to fix it here.

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The Best Alternatives to Google and Facebook Ads

man discussing alternatives to google ads with team via video conference

Are there any real alternatives to Google and Facebook ads? There are actually several options. Learn about five of them in this blog.

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4 Ways to Stop Wasting Your Google Ads Budget

_5-ways-stop-wasting-google-ads-budget.

It is very easy to throw money away on Google Ads. Rather use your Google Ads budget wisely and optimize it with these expert tips.

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  • PPC Insights, News, and Updates

    • When and How to Expand Beyond Google Ads
      When and How to Expand Beyond Google Ads
      Diversifying PPC platforms can boost reach, improve ROI, and reduce risk. Learn when to expand beyond Google Ads and how to do it effectively.

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    • How to Boost Your Success with First-Party Data in PPC
      How to Boost Your Success with First-Party Data in PPC
      Learn how to collect, use, and measure first-party data in PPC to improve targeting, boost performance, and stay compliant with privacy requirements.

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    • Why PPC Campaign Timing is Crucial and How to Get it Right
      Why PPC Campaign Timing is Crucial and How to Get it Right
      Discover how PPC campaign timing impacts clicks, conversions, and ROI. Learn data-backed strategies to schedule ads when your audience is most active.

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    • What to Expect When Switching PPC Agencies
      What to Expect When Switching PPC Agencies
      Learn about the process of switching PPC agencies, including signs to change, transition steps, onboarding expectations, and tracking campaign success.

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    • How to Leverage PPC for B2B Lead Nurturing
      How to Leverage PPC for B2B Lead Nurturing
      Learn how to use PPC campaigns to nurture B2B leads, support sales conversations, and drive more revenue with targeted, stage-specific strategies.

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