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Category: PPC Platforms

Discover strategies tailored for various PPC platforms to maximize your advertising impact. From combating click fraud to mastering seasonal campaigns and understanding multichannel strategies, this section equips you with insights to enhance performance on platforms like Google Ads, Facebook, and more.

Marketing Attribution 101: A Beginner’s Guide

Marketing Attribution 101: A Beginner’s Guide

Find out what’s really driving your customer actions with marketing attribution. Explore the basics, benefits, and setup in this introductory guide.

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10 Types of PPC Ad Power Words to Boost Clicks & Conversions

10 Types of PPC Ad Power Words to Boost Clicks & Conversions

Discover the secret sauce behind irresistible ads and learn how to harness PPC ad power words for maximum impact. Get full power word lists and examples here.

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PPC Lead Management: What to Do with Your Leads

PPC Lead Management: What to Do with Your Leads

Discover effective strategies for your PPC lead management. Learn how to nurture and convert pay-per-click leads into loyal customers in this detailed guide.

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10 Questions to Ask a PPC Agency Before Hiring Them

10 Questions to Ask Before Hiring a PPC Agency

Interview your next firm like a pro. Explore key questions to ask a PPC agency and why each matters, plus explore green and red flags in this detailed guide.

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10 Recurring PPC Maintenance Tasks to Boost Ad Performance

10 Recurring PPC Maintenance Tasks to Boost Ad Performance

Completing ongoing PPC maintenance tasks helps campaigns perform at their best and boost results. Learn which ones matter and when to perform them here.

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Reengage Audiences with RLSA: Remarketing List Strategies

Re-engage Audiences with RLSA: Remarketing List Strategies

Master audience reengagement with RLSA: Explore key strategies for list building, targeted ad copy, bid optimization, and advanced tactics here.

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Google Ads Conversion Tracking Best Practices

Google Ads Conversion Tracking Best Practices – Laptop with Analytics Graph and Hands Typing

Are you tired of guessing whether your Google Ads campaigns are truly effective or feeling like you don’t have enough…

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PPC Audit Guide: How to Perform a Thorough PPC Audit

PPC Audit Guide: How to Perform a Thorough PPC Audit

From keywords to budget, this comprehensive PPC audit guide walks you through each step of the audit process, including what to check and what to watch for.

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7 Proven Ways to Boost Quality Leads in PPC Campaigns 

7 Proven Ways to Boost Quality Leads in PPC Campaigns

Are your ads casting too wide of a net and attracting people who never convert and unqualified leads? Boost your PPC lead quality with these proven strategies.

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Beginner’s Guide to Local PPC

Beginner's Guide to Local PPC

Master local PPC with this beginner’s guide: Learn key strategies for targeting, ad creation, budgeting, and performance analysis.

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    Business Process Outsourcing
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    Travel, Tourism and Hospitality
    Telecom, Technology and Engineering
     
    Telecom, Technology and Engineering
    Business and  Professional Services
     
    Business and Professional Services
    Construction and Real Estate
     
    Construction and Real Estate
    Mergers and Acquisitions
     
    Mergers and Acquisitions
    Food Services
     
    Food Services
    Energy and Power
     
    Energy and Power
  • PPC Insights, News, and Updates

    • When and How to Expand Beyond Google Ads
      When and How to Expand Beyond Google Ads
      Diversifying PPC platforms can boost reach, improve ROI, and reduce risk. Learn when to expand beyond Google Ads and how to do it effectively.

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    • How to Boost Your Success with First-Party Data in PPC
      How to Boost Your Success with First-Party Data in PPC
      Learn how to collect, use, and measure first-party data in PPC to improve targeting, boost performance, and stay compliant with privacy requirements.

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    • Why PPC Campaign Timing is Crucial and How to Get it Right
      Why PPC Campaign Timing is Crucial and How to Get it Right
      Discover how PPC campaign timing impacts clicks, conversions, and ROI. Learn data-backed strategies to schedule ads when your audience is most active.

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    • What to Expect When Switching PPC Agencies
      What to Expect When Switching PPC Agencies
      Learn about the process of switching PPC agencies, including signs to change, transition steps, onboarding expectations, and tracking campaign success.

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    • How to Leverage PPC for B2B Lead Nurturing
      How to Leverage PPC for B2B Lead Nurturing
      Learn how to use PPC campaigns to nurture B2B leads, support sales conversations, and drive more revenue with targeted, stage-specific strategies.

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  • Specialties

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