Google Archives - Page 2 of 2

Beginner’s Guide to PPC Keyword Match Types

Keyword match types allow you to zero in on the right people, so your PPC campaigns are more effective. Learn the basics and get examples of how they work here.

6 Steps You Need to Take Before You Start PPC

Prime your campaigns for success before you start PPC. From establishing goals to allocating resources, explore what you need to do first here.

8 Reasons Why Your Google Ads Are Not Getting Clicks

Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.

How to Boost PPC Results with Remarketing and Retargeting

Remarketing and retargeting can double conversions and decrease CPA by 60 percent. Learn how they boost PPC results and get actionable tips here.

Why Your PPC Ad Quality Score Matters & How to Improve It

Your PPC Ad Quality Score is vital to the success of your campaigns. Learn how it’s calculated and get actionable tips to improve your score here.

From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!

Compare PPC cost, performance, reach, and more across search and display ads in our detailed Google Ads vs. Microsoft Advertising guide.

man touching PPC marketing services button on touch screen

Not sure PPC marketing services is the right next step for your business? Paid advertising delivers more than leads and sales. Explore the benefits here.