ppc Archives - PPC Agency Guide

How PPC Fits in a Multichannel Marketing Strategy

Learn how PPC enhances your multichannel marketing strategy with integration tips, benefits, and performance measurement for optimal results.

5 Signs Your PPC Bids Are Too Low and How to Fix It

Low PPC bids can undermine your campaign success. Learn how to tell if you’re underbidding and what to do if you are here.

6 Steps You Need to Take Before You Start PPC

Prime your campaigns for success before you start PPC. From establishing goals to allocating resources, explore what you need to do first here.

PPC Challenges: Why PPC Isn’t a One-Person Job

It’s not you. PPC really isn’t a one-person job. Explore common PPC challenges, why teamwork is required, and ways to get help if you need it here.

8 Reasons Why Your Google Ads Are Not Getting Clicks

Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.

From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.

How to Boost PPC Results with Remarketing and Retargeting

Remarketing and retargeting can double conversions and decrease CPA by 60 percent. Learn how they boost PPC results and get actionable tips here.

How to Improve Digital Marketing Through PPC

PPC may be the secret to improving digital marketing results. Learn how to boost conversions and ROI across all your initiatives with PPC here.

From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!