Getting started with pay-per-click (PPC) marketing services is one of the best things you can do for your business. But, if you’ve never used paid ads or haven’t seen the results pay-per-click companies can produce for you firsthand, you might not know all the ways you’ll benefit. On this page, we’ll explore some of the many ways running effective ads with the help of an experienced pay-per-click company can take your business to the next level.
1. PPC Ads Provide Instant Results
Whereas digital marketing tactics like search engine optimization (SEO) may take months before you start seeing results, you can start generating leads and sales from your paid ads immediately. The best PPC agencies will spend time getting to know your business and your audience before beginning and will continue to make minor adjustments to your ads regularly, so your results will continue to improve the longer you stick with them.
2. It’s Easy to Reach a Very Specific Audience with PPC
With traditional marketing options like billboards and print ads, you cannot control who sees them or if they’re a good fit for your offerings. Although your reach may be exponential, very few who see your message will take action, so much or all of your budget may be wasted. Paid ads, on the other hand, can be very targeted, so you only pay those most likely to do business with your company to view your ads. Furthermore, when you work with experienced PPC firms, you can target well beyond surface-level details like age and location. For instance, you can devise campaigns targeting an audience that matches people already in your CRM.
3. PPC Success is Simple to Measure
If you ask people how they head about your business, you’re undoubtedly accustomed to hearing “online.” That’s not helpful for the company. It doesn’t tell you which of your marketing initiatives are working or which aspects of them are most effective. Someone who claims to have found you “online” may have discovered your business through organic search, social media, another website, or a myriad of other places.
Although tracking people across apps and visits can be difficult, experienced PPC management agencies can easily set your ad accounts up to ensure that people are recognized no matter where they are when they convert or how they initially found you. They can also narrow it down to the exact campaign and keyword involved. This makes it easy to understand what’s really working for your business so that you can put your budget toward the most effective methods.
4. You Can Tailor Your Ads to Your Goals
The word “conversion” is often treated as if it’s synonymous with a lead filling out a form or a visitor making an immediate purchase. These are examples of what Google defines as a “conversion action,” but they’re only the tip of the iceberg.
In addition to these common examples, you can track anything from newsletter signups to asset downloads. You can also track clicks on a specific element on your website, such as a video or calculator. This makes it very easy to gauge the effectiveness of your campaigns at different stages of the customer journey, such as at the very start when someone isn’t ready to get in touch with you. You can also track things like app downloads. This might be helpful, for example, if you’re in the transportation and hospitality industry and know that people are far more likely to book through you once they have your app. Additionally, you can track phone calls as conversions, which might be huge if you’re in an industry like construction or real estate in which people want to hear a voice and build a relationship with someone before they move forward.
5. PPC Complements Other Marketing Initiatives Well
Trying to boost brand awareness? Ads can give you an 80 percent boost, according to TechJury research. The outlet also reports that customers are 155 percent more likely to search for branded terms after they’ve seen your ads. You can also use them as part of your remarketing and retargeting ads to see a 70 percent boost in purchases.
If you’re working with a PPC agency, let them know about other marketing initiatives your business is leveraging. You’re likely to find that PPC can help you seal the deal with those audiences in a very cost-effective way.
6. Pay-Per-Click Management Companies Allow You to Put Your Ads on Autopilot
A lot goes into setting up effective campaigns and optimizing them. The best PPC companies take care of it all and loop you in as needed to ensure you have a perfect fusion of brand knowledge and ad expertise. That way, you can manage all the other daily needs of your business, knowing that your ads are always operating at peak performance and bringing you a steady stream of business.
7. Your PPC Firm Can Provide You with a Wealth of Data Quickly
Are certain types of people more likely to do business with you? Do conversions differ depending on whether the person uses a desktop or phone? Which parts of your landing page do they actually read? Are they more responsive to a $20 off offer, 20 percent discount, or free item? These are the types of questions PPC marketing companies can answer for you the more you run ads. The best part is that the insights you gain can be used across all your marketing efforts, so you can become more targeted and resonate with your audience more as you go.
8. PPC Delivers ROI and Scales with You
Paid ads return an average of $2 for each dollar spent, TechJury reports. While the average small-to-midsize business spends between $9,000 and $10,000 monthly, PPC advertising companies can work with smaller and larger budgets. This allows you to set a budget within your means and start rolling your increased revenue into more ads and even greater results as you scale.
Level Up Your Business with Professional PPC Marketing Services
If you’re serious about getting results from your paid advertising, you need an experienced campaign manager. To learn more or get started with the best PPC agency for your needs, request a consultation.