From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!
What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.
Turn traffic into conversions by optimizing your landing page experience. Get to know the seven key components that make a PPC landing page effective here.
Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.
Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.
Optimize your mobile PPC campaigns with these best practices for ad copy, bidding, landing pages, and performance tracking to boost conversions and ROI.