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How to Use PPC Data to Inform Business Decisions

Every click your customers make tells a story. Pay-per-click (PPC) data insights hold the key to these stories. From understanding…

Marketing Attribution 101: A Beginner’s Guide

Find out what’s really driving your customer actions with marketing attribution. Explore the basics, benefits, and setup in this introductory guide.

10 Questions to Ask Before Hiring a PPC Agency

Interview your next firm like a pro. Explore key questions to ask a PPC agency and why each matters, plus explore green and red flags in this detailed guide.

Best PPC Management Tools to Boost Your Advertising results

Want to manage all your paid ads in one place, work more efficiently, or boost your results? Get a quick overview of the best PPC tools here.

Rookie PPC Mistakes That Are Easy to Fix

Shorten your learning curve and improve your results. Get an overview of some of the most common PPC mistakes beginners make and how to fix them here.

PPC Benchmarks: How to Know When You’re Hitting the Mark

What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.

Turn traffic into conversions by optimizing your landing page experience. Get to know the seven key components that make a PPC landing page effective here.

Running effective ads during the holidays will help you end the year strong and set you up for the new year. Explore proven holiday PPC campaign tips here.

Aligning PPC with Digital Marketing Strategy – Man Thinking with Marketing Icons in Background

Aligning PPC with all your digital marketing initiatives improves your customer journey, overall marketing results, and ROI. Here’s how to get started.