display ads Archives - PPC Agency Guide

10 Tax Season PPC Strategy Tips for Finance Pros

Boost tax season PPC campaigns with targeted ad strategies, landing page optimization, and multi-platform tactics.

Scaling PPC Campaigns: Growth & Expansion Strategies

Hit a plateau with your paid ads results? Learn proven techniques for scaling PPC campaigns in this detailed guide.

Beginner’s Guide to PPC Keyword Match Types

Keyword match types allow you to zero in on the right people, so your PPC campaigns are more effective. Learn the basics and get examples of how they work here.

8 Reasons Why Your Google Ads Are Not Getting Clicks

Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.

From factors that impact PPC cost to formulas for calculating ad spend based on goals, learn precisely how much to spend on PPC in this detailed guide.

How to Boost PPC Results with Remarketing and Retargeting

Remarketing and retargeting can double conversions and decrease CPA by 60 percent. Learn how they boost PPC results and get actionable tips here.

From building brand awareness to generating more leads, learn how to create a practical PPC goal leveraging the SMART goals method here. Examples included!