WordStream Archives - PPC Agency Guide

How to Use PPC Data to Inform Business Decisions

Every click your customers make tells a story. Pay-per-click (PPC) data insights hold the key to these stories. From understanding…

How to Strengthen Your Campaigns with PPC Geotargeting

Imagine three distinct scenarios. First, there’s Sarah, the owner of an equipment company in Dallas. She wants to attract local…

10 Recurring PPC Maintenance Tasks to Boost Ad Performance

Completing ongoing PPC maintenance tasks helps campaigns perform at their best and boost results. Learn which ones matter and when to perform them here.

Industry Conference PPC Strategies: Your Ultimate Playbook

Discover effective PPC strategies for industry conferences to boost visibility and ROI. Ensure your event stands out with expert tips—learn how in this detailed guide.

Scaling PPC Campaigns: Growth & Expansion Strategies

Hit a plateau with your paid ads results? Learn proven techniques for scaling PPC campaigns in this detailed guide.

PPC Challenges: Why PPC Isn’t a One-Person Job

It’s not you. PPC really isn’t a one-person job. Explore common PPC challenges, why teamwork is required, and ways to get help if you need it here.

8 Reasons Why Your Google Ads Are Not Getting Clicks

Have a low CTR, or are you not getting clicks on your Google ads? Explore the most common causes and learn how to fix them in this detailed troubleshooting guide.

Google Ads A/B Testing: What to Test and Why

A/B testing is crucial to PPC success. Learn the basics of Google Ads A/B testing, including the benefits, how it works, and what to test here.

Best PPC Management Tools to Boost Your Advertising results

Want to manage all your paid ads in one place, work more efficiently, or boost your results? Get a quick overview of the best PPC tools here.

PPC Benchmarks: How to Know When You’re Hitting the Mark

What’s a good CPC, CTR, CVR, or CPL? Are your paid ads performing as they should? Get industry specific PPC benchmarks and tips to improve your results here.